I recently attended a talk in my local chamber of commerce on the power of social media in business. I live in Germany, and believe that German companies have been a little slow to admit that social commerce is making dramatic changes in how companies operate. Many of my learners have expressed mistrust of online financial transactions, many are sceptical about shopping online and few of the senior managers I teach seem to credit social commerce with having an impact on the way their customers develop brand loyalty.
On the way home I thought that this would make a great topic for an English class. I prepared a lesson plan based on a fantastic infographic I found online. It clearly and concisely explains the psychology behind shopping online and provokes an interesting discussion in business English classes. You can access my lesson here Drop me a line and let me know how it worked in your class. If you’d like to suggest any activities to extend the lesson, or just exchange views, then I’d be delighted to hear from you.