Month: July 2013

Come on – convince me! How to structure a professional argument.

I recently taught a group of very challenging learners – scientists from a research organization who are experts in renewable energy sources.  They are all highly intelligent individuals – rather intimidatingly so- and I had a great challenge in designing tasks which would meet their needs.  The reason?  They all play completely different roles in the organization and there is no direct overlap in the tasks they performed.  After conducting a needs analysis with them – which required an extra amount of prodding and probing in order to draw out ideas of how we could structure their training, I was able to identify a number of language strategies which they all need in their roles.


One very interesting point which they all raised was that they wanted to use more complex structures and speak in much more complex sentences.  At B2 level I took this to mean that they wanted to use longer sentences with more complicated, vocabulary.  To me as a trainer, this may be what they think they want, but it is often quite the opposite of what learners need.  When conversing with native and non-native speakers it’s essential that learners of English are able to negotiate meaning in order to make sure they are mutually comprehensible.  When using overly complicated language the chances of them doing this diminish rapidly.


When I asked them to explain why they wanted to speak in a more complex way they went on to articulate that it was more about understanding and using complex structures in certain situations.  They all have to attend meetings and take part in negotiations and discussions regarding funding of projects.  It’s essential that they put forward a structured, convincing argument for why they should be awarded funding, and they felt they weren’t able to do this effectively.  Making a convincing argument requires that you get all the facts straight and present them in a straightforward manner.  Argumentation is a skill, so proficiency in it can only come after preparation and practice.

Here’s my take on how to prepare a convincing argument, whether it be part of a meeting, a negotiation, making sales or when dealing with conflict situations.

  1. Do your homework – you can’t make a convincing argument unless you’ve found out the facts.
  2. Have a clear opinion and stick to it – if you waiver from one point to another you’ll convince no one.
  3. Support your opinion with examples and reasons – backing up your argument will make it stronger and more credible
  4. Don’t be afraid to refer to other opinions you disagree with, but make sure you can contrast them with your own.
  5. Reformulate and summarise so that the listener has a crystal clear picture of your argument and what it represents.
  6. Remain calm when presenting your argument – a professional and emotion-free view is more likely to be supported than one which is aggressive, overly assertive or emotionally charged.

Golden rock

A structured argument will set you apart from the rest and make sure you come across in a convincing, professional way.

If you have learners who also need practice in this skill, feel free to try out this lesson plan.  I’d love to hear how it went and how well your learners were able to construct their arguments after using this lesson – drop me a line and, of course, feel free to share with other teachers and trainers who might find it useful!